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Tom Spitale The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles


A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

1555.82 RUR

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Del Breckenfeld The Cool Factor. Building Your Brand's Image through Partnership Marketing


What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their «cool factor» even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

1617.41 RUR

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Portia MacIntosh The Accidental Honeymoon

Christina Skye The Accidental Bride

Anthony Boucher Adventure of the Blarney Stone and The Accidental Murderess

Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric


Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

1620.65 RUR

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Jonasson J. The Accidental Further Adventures of the Hundred-Year-Old Man

Laura Lippman The Accidental Detective and other stories: Short Story Collection

Tom Petty / The Heartbreakers Hypnotic Eye


Tracks: Disk: 1 1. American Dream Plan B - Petty, Tom & The Heartbreakers 2. Fault Lines - Petty, Tom & The Heartbreakers 3. Red River - Petty, Tom & The...

2470 RUR

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Tom Petty Heartbreakers - Songs And Music From The Motion Picture She's One

Chris Lytle The Accidental Sales Manager. How to Take Control and Lead Your Team Record Profits


Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the «sales management trap,» and it's exactly what The Accidental Sales Manager addresses and solves. Full of helpful steps you can apply immediately?whether you're training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams. Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn't Author has a previous bestseller, The Accidental Salesperson Don't get caught in the «sales management trap» or, if you're in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.

1617.41 RUR

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Harvey Robbins The Accidental Leader. What to Do When You're Suddenly in Charge


It could happen today. You are called into the office, and the boss tells you that due to unforeseen circumstances, starting today you will be in charge of a team, a project, an office, a committee, or a business unit. Without any warning (or preparation on your part) you've become an accidental leader. If you have been thrust into a position of sudden responsibility, you need The Accidental Leader. This book is a first aid kit that gives you the information and inspiration you need to Know what you bring to the challenge— your pluses and minuses Define success and achieve it Get other people on your side Overcome your natural shortcomings Get organized— right now See through the apparent system to the culture within Direct people and get them to act The Accidental Leader is your lifeline to leadership success. It is filled with practical answers to the many leadership questions that you will face.

1940.89 RUR

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Hannah Bernard Their Accidental Baby


When Laura discovers a break-in, her screams bring gorgeous neighbor Justin Bane running to help her. But the intruder is a baby–left on Laura's bed without explanation!Laura can't help noticing the baby bears more than a passing resemblance to her neighbor–so why is Justin adamant the baby isn't his? And as Laura and Justin are both forced to learn the art of baby care–fast!–can Laura stop herself giving her heart to both members of her unexpected, accidental family?

355.02 RUR

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Twain Mark Tom Sawyer Abroad & Sawyer, Detective


Following on from "The Adventures of Tom Sawyer" and "Adventures of Huckleberry Finn" Tom Sawyer Abroad became one of Mark Twain's most popular books. Again we meet his world famous characters: Tom Sawyer, Nigger Jim, and Huck Finn - together now on a fantastical balloon journey across the Atlantic to meet lions and Bedouins in the Sahara and retrace something of Twain's own expedition to the Holy Land in his best-selling The Innocents Abroad. Later, in "Tom Sawyer Detective", Twain returns us the banks of the Mississippi and a murder mystery involving identical twins and stolen diamonds. The author is back in his formative territory, the region his imagination could never leave behind. It provides him with another comedy of human foibles starring the irrepressible Tom Sawyer. Издание на английском языке.

475 RUR

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Laura Rich The Accidental Zillionaire. Demystifying Paul Allen


The first in-depth look at one of the world's richest-and most secretive-businessmen Though his wealth is certainly no secret, the world's fourth richest man remains an enigma. Paul Allen made his fortune as Bill Gates's partner in Microsoft, supplemented it with questionable, though often profitable, venture capital schemes, and has since invested his wealth in a widely divergent list of interests. He owns the NBA's Portland Trailblazers and the NFL's Seattle Seahawks. Among hundreds of smaller ventures, he is a primary stakeholder in the film production company DreamWorks SKG and formerly held a large piece of the widely despised Ticketmaster monopoly. Dubbed the «Accidental Zillionaire» by Wired magazine, Allen has often appeared to be a bumbler who succeeded primarily through luck and by coopting the visionary ideas of others. In The Accidental Zillionaire, Laura Rich, one of the foremost chroniclers of the Internet economy, unravels the secret Paul Allen, his inner motivations, his vision, and his personality. She tells Allen's story from his days as a fledgling computer geek in suburban Washington state, to his role in founding the world's largest software company, to his battle with cancer, to his sycophantic flirtation with Hollywood and its brightest stars. Paul Allen is a man of various interests and passions, but few if any know him well. The Accidental Zillionaire for the first time reveals the inner workings of a towering figure in the worlds of technology, business, sports, and entertainment. Laura Rich (Los Angeles, CA) is a former writer for The Industry Standard, Adweek, and Inside Media. She currently covers the world of digital entertainment for Entertainment Weekly, Fortune, and The Hollywood Reporter. She penned The Standard's popular «Rich List» report and has reported on Paul Allen for years.

3496.71 RUR

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Petr Vanitsyn Time and eternity


The whole cycle of work is of a confessional nature. In the books of the author, the reader will be able with attention to follow the dialogue of a man with an angel. Not accidental is the fact that the name of the first literary collection of works of the writer «the Angelic light».

16 RUR

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Twain Mark The Adventures of Tom Sawyer


Impish, daring young Tom Sawyer is the bane of the old, the hero of the young. For wherever there is mischief or adventure, Tom is at the heart of it. During one hot ' summer, Tom witnesses a murder, runs away to be a pirate, attends his own funeral, rescues an innocent man from the gallows, searches for treasure in a haunted house, foils a devilish plot and discovers a box of gold. But can he escape his nemesis, the villainous Injun Joe?

564 RUR

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Jane Cammack The Mystery of Manor Hall


A Starter level Oxford Bookworms Library graded reader. Written for Learners of English by Jane Cammack. Manor Hall is an old dark house with a mystery. Nobody can go into the music room. But one night Tom and Milly hear something. The noise is coming from the music room. Tom and Milly open the door. Someone in the music room is singing. Tom and Milly are afraid, but they can't move. Can Tom and Milly discover the mystery of Manor Hall?

398.62 RUR

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Twain Mark Tom Sawyer Aboard


Mark Twain is one of the world's most beloved authors. His classic tales of Tom Sawyer and his good friend Huckleberry Finn have delighted readers for generations. In this story, Tom is not satisfied with his life on the Mississippi River and begins to seek out a new adventure. He decides to embark on a crusade to "recover the Holy Land from the paynim." Tom, Huck and their friend Jim ride a hot air balloon over the oceans to far away lands. As the balloon reaches Africa "Tom Sawyer, Erronot" (aeronaut) and his friends meet up with lions, caravans and dervishes. They see the pyramids of Egypt and eventually end up on Mt Sinai before returning home to the waiting arms of Aunt Polly. Handsomely illustrated, Tom Sawyer Abroad is another Mark Twain classic and treasure.

509 RUR

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Twain M. Tom Sawyer Aboard


Mark Twain is one of the world's most beloved authors. His classic tales of Tom Sawyer and his good friend Huckleberry Finn have delighted readers for generations. .In this story, Tom is not satisfied with his life on the Mississippi River and begins to seek out a new adventure. He decides to embark on a crusade to "recover the Holy Land from the paynim." Tom, Huck and their friend Jim ride a hot air balloon over the oceans to far away lands. As the balloon reaches Africa "Tom Sawyer, Erronot" (aeronaut) and his friends meet up with lions, caravans and dervishes. They see the pyramids of Egypt and eventually end up on Mt Sinai before returning home to the waiting arms of Aunt Polly. .Handsomely illustrated, Tom Sawyer Abroad is another Mark Twain classic and treasure.

362 RUR

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Hughes Thomas Tom Brown's School Days


HarperCollins is proud to present its incredible range of best-loved, essential classics. Thomas Hughes' novel about the mischievous but kind-hearted schoolboy Tom Brown inspired other school novels, including Frank Richards' Billy Bunter stories and J. K. Rowling's Harry Potter series. The novel begins at Tom's childhood home in the Vale of the White Horse, where he spends his days out in the fields with his pony. This early idyllic setting it set up as a contrast to the stresses that Tom undergoes later at Rugby boarding school when he encounters the bully Flashman. Tom is helped through his struggles by his friends Harry 'Scud' East and the frail but brilliant George Arthur, whom Tom protects, and who ultimately helps Tom develop into a young gentleman ready for Oxford university.

265 RUR

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Gayle M. The Hope Family Calendar


Tom Hope is broken. Ever since his wife Laura died he hasn't been the same man, and definitely not the same father. Luckily for Tom his mother-in-law Linda is around to pick up the pieces and look after his two struggling daughters, Evie and Lola. But Tom getting arrested on the first anniversary of his wife's death is the last straw for Linda. In a last bid attempt to make Tom reconnect with his daughters she takes drastic action and leaves for Australia. With two fast-maturing daughters Tom has to learn how to accept his responsibilities and navigate the newly dicovered world of single fatherhood - starting immediately. With only himself to rely on, will Tom fall back into grief or finally step up and be the father his girls need?

558 RUR

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Twain, Mark The Adventures of Tom


The Adventures of Tom Sawyer (1876) is a novel about a young boy growing up along the Mississippi River, set in the fictional town of St. Petersburg. Tom Sawyer is more than a boyhood adventure story, it is a tale of maturing, a novel whose principal subject is the moral, psychological, and intellectual development of a youthful main character.

374 RUR

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Fielding Henry Tom Jones


Tom Jones is widely regarded as one of the first and most influential English novels. It is certainly the funniest. Tom Jones, the hero of the book, is introduced to the reader as the ward of a liberal Somerset squire. Tom is a generous but slightly wild and feckless country boy with a weakness for young women. Misfortune, followed by many spirited adventures as he travels to London to seek his fortune, teach him a sort of wisdom to go with his essential good-heartedness.

294 RUR

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Twain Mark Tom Sawyer, Detective


Mark Twain was an American writer, journalist, and publisher. Among his most famous novels are "The Adventures of Tom Sawyer" and its sequel, "The Adventures of Huckleberry Finn." His wit and satire, in prose and in speech, earned praise from critics and peers. The novel "Tom Sawyer, Detective" is a sequel to the book Tom Sawyer Abroad continuing the story of one of the most famous of Twain's characters.

355 RUR

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Твен Марк The Adventures of Tom = Приключения Тома Сойера. На английском языке


The Adventures of Tom Sawyer (1876) is a novel about a young boy growing up along the Mississippi River, set in the fictional town of St. Petersburg. Tom Sawyer is more than a boyhood adventure story, it is a tale of maturing, a novel whose principal subject is the moral, psychological, and intellectual development of a youthful main character.

372 RUR

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Allison Pataki Accidental Empress

Tolkien John Ronald Reuel Adventures of Tom Bombadil and The Other Verses from the Red Book


One of the most intriguing characters in The Lord of the Rings, the amusing and enigmatic Tom Bombadil, also appears in verses said to have been written by Hobbits and preserved in the 'Red Book' with stories of Bilbo and Frodo Baggins and their friends. The Adventures of Tom Bombadil collects these and other poems, mainly concerned with legends and jests of the Shire at the end of the Third Age.

1345 RUR

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Игровая приставка Microsoft Xbox One S white + игра Tom Clancys The Division 2 (234-00882)

Lynsay Sands Accidental Vampire

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Tom Petty Heartbreakers - Into The Great Wide Open

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Tom Petty The Heartbreakers - Torpedoes In Texas Houston 1979 (2 LP)

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